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Our Story, Your Journey

NATURE is our muse, Your skin's confidante

POETRY is our language, Your skin's cheer

REASON is our guide, Your skin's bastion


Our Story

The brand name 'simply This' is curated based on its Chinese name“诗肤理”,pronounced as Shi Fu Li in Chinese.The 3 characters illustrate Poem, Skin, and Reason respectively
SIMPLY THIS, created from the binary values:

· Poetic Pursuit -To aspire beyond the everyday banality

· Rational Spirit-To persevere through the worldly chaos

Drawing Wisdom From Ecosystem

As the largest organ of the human body, our skin is an independent and robust ecological system just as nature ecosystem.

Ecological Philosophy of Skincare

If your skin could talk, we might find it can feel, respond and repair itself. It has internal orders that run holistically. Just like a nature ecosystem.

Simply This creates products based on sustainable and efficacious skincare concepts.

Poem & Reason

The binary values of SIMPLY THIS

Poetic Pursuit:

To Aspire Beyond the Everyday Banality

Rational Spirit:

To Persevere Through the Wordly Chaos

Who We Are?

Founded in 2019 in Shanghai, China, SIMPLY THIS redefines sustainble skincare through its distinctive approach to respect skin as its own ecosystem.

Weaving timeless Eastern wisdom with Patented Fermentation Biotech marvels, we are dedicated to unraveling the complexities of skin dryness, sensitivity, and natural aging process, nurturing a path to your skin's inherent vigor and balance.

Born out of a passion for beauty and sustainability, a couple of lifetime friends from Daliang Mountains with decades of R&D experience, created the certificated #1 Net-Zero Carbon Skincare Brand.

Read our CEO's story here