Crafted Collections
Regain | Rebuild | Rejuvenate
Made For A Mindful Tomorrow
Born in Shanghai
Innovated in Silicon Valley
Designed in London
“The Skin has its own Ecosystem”
A Holistic Approach
We believe that skincare is an ecosystem that needs to be nurtured naturally, just like the environment around us. Beyond trends we inspire, self love and simple life. More than beauty, we craft a poetic science and an art for the skin, mind and the Earth.
Skin is an Ecosystem
Our unique formulations are designed to sync perfectly with your skin’s natural rhythms. By combining the local heritage nature ingredients with pioneering biotech innovation, we develop products that strengthen your skin’s resilience to restore skin’s order and balance.
We collaborate with world-class institutions like LifeFoundry, recognized by MIT Technology Review as one of the "50 Smartest Companies" to push the boundaries of skincare science.
Formulated with Care for Sensitive & Dry Skin
Whether you’re struggling with dryness or sensitivity, we believe skincare should not only be effective but also enjoyable. Our KosmoLab in Shanghai leads the way in creating advanced formulations that provide gentle yet effective skincare. From our signature Toner + Serum 2 in 1 to our nourishing probiotic creams, every product is designed to enhance your skin’s health.
Invitation to Sustainability
SIMPLY THIS is more than just a skincare brand; we are advocates for a new approach to skin health—one that respects both nature and your skin’s delicate balance. Discover our clean beauty principles, sustainable design and net-zero carbon project to make both your skin and the planet better, one bottle at a time.
Our Community
