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Ecological Philosophy of Skincare

Inspired by the wisdom of nature, SIMPLY THIS views the skin as an indepedent and intricate ecosyem - just like nature.
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Product Family

Our product collections establish on a gradual ascending order of skin ability progression:

Health → Resilience → Performance

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World's Leading Certified Net-Zero Carbon Skincare Brand

Our mission at SIMPLY THIS is to make a profound and lasting impact on our planet. In the year 2022, we achieved a significant milestone as the world's first officially certified Net-Zero Skincare Brand.
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Refillable Packaging

Sustainability is rooted in our DNA. SIMPLY THIS arises the first skincare brand in China with refillable packaging. Every replaceable pod epitomize the token of kindness.
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Made for a Mindful Tomorrow

Born in Shanghai

Innovated in Silicon Valley

Designed in London

Crafted Collections

REGAIN | REBUILD | REJUVENATE

Poetic Pursuit

To Aspire Beyond the Everyday Banality

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Rational Spirit

To Persevere Through the Worldly Chaos

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Poetic Pursuit

To Aspire Beyond the Everyday Banality

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Rational Spirit

To Persevere Through the Worldly Chaos

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The Skin has its own Ecosystem

SIMPLY THIS Ecological View of SkinCare
In the face of complexity

A HOLISTIC APPROACH

Prudent Intervention; Gradual Optimization; Active Reduction. Treat nature as it is; The same for our skin. At our in-house innovation hub, KosmoFoundry, we fuse cutting-edge AI and ecological insight to craft high-efficiency, sustainable compounds of botanical and microbial elements through whole-cell fermentation synthesis.

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1. prudent intervention

FORMULATION MATTERS

Our revolutionary Ecological Formulation System (EFS) examines the multi-dimensional mechanisms and pathways beneath the skin conditions, to tackle key problems and improve skin health systematically. Like navigating a complex network, we use a Target Network Map to address your skin's needs with precision and care, transcending conventional cause-and-effect models, inspired by the meticulousness of pharmaceuticals.

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2. Gradual Optimization

SKINCARE LONGTERMISM

Gradual yet efficacious. Flourish to withstand the test of time. We consciously avoid harmful ingredients, ensuring what touches your skin is as gentle as it is powerful. 100% Third-Party Professional Clinical Tests and Verification.

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3. Active reduction

INVITATION to SUSTAINABILITY

Discover our clean beauty principles, sustainable design and net-zero carbon project to make both your skin and the planet better, one bottle at a time.

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