From skin ecology and fermentation biotechnology to quiet rituals for the face, body and home, SIMPLY THIS captured the attention of beauty editors across China in 2025.
Each feature approached the brand from a different perspective. Together, they reflect one connected idea: skin is a living ecosystem, and thoughtful care should help restore its natural order, resilience and balance.
Rayli Pioneer: Where Nature, Science and Eastern Philosophy Meet
March 2025
SIMPLY THIS featured in Rayli Pioneer, March 2025.
In an in-depth brand profile, Rayli Pioneer explored the philosophy behind SIMPLY THIS, beginning with founder Elaine Gong’s words: “We come from the mountains, so we understand reverence.”
The feature traced the brand’s origins to the Daliang Mountains and examined how this relationship with nature informs our view of skin. Rather than treating skin as a problem to be corrected, SIMPLY THIS sees it as a complex ecosystem shaped by the skin barrier, microbiome, cellular rhythms and surrounding environment.
The story also highlighted the dialogue between Eastern philosophy and modern biotechnology within the brand. Ideas of yin and yang—reason and intuition, precision and poetry—appear not only in our formulation approach, but also in the quiet material language of our refillable packaging. For SIMPLY THIS, science and sensibility are not opposites. They are two parts of the same practice of care.
GRAZIA China: A Collagen Ritual for the Eye Area
March 2025
The SIMPLY THIS Reviving Eye Patch Kit selected by GRAZIA China, March 2025.
GRAZIA China included the Reviving Eye Patch Kit in its Beauty Solution edit addressing common concerns around the lips and eyes.
Unlike a conventional hydrogel patch simply coated with serum, the SIMPLY THIS treatment pairs a dry native-collagen membrane with a separate activating serum, combined at the moment of use. Designed as an intensive ritual for tired-looking eyes, it helps leave the delicate eye area feeling replenished and looking smoother, fresher and more rested.
View SIMPLY THIS Reviving Eye Patch Kit
Girlfriend / LOVE: Alpine Pomegranate Care for the Lips
April 2025
The SIMPLY THIS Alpine Pomegranate Lip Balm featured in Girlfriend / LOVE, April 2025.
In its Hot News pages, Girlfriend / LOVE spotlighted the Alpine Pomegranate Lip Balm and its nature-led approach to everyday lip care.
Inspired by the pomegranates of the Daliang Mountains, the balm brings together pomegranate flower and seed oils with a blend of plant oils to cushion dry lips with lasting moisture. Its soft botanical aroma turns a small daily gesture into a sensorial moment—an expression of the brand’s belief that effective skincare can also bring calm and pleasure.
ELLE China: A New Expression of AgeClock® Innovation
July 2025
The SIMPLY THIS AgeClock® Luminous Micro-Pearl Essence selected for ELLE China New Picks, July 2025.
ELLE China selected the AgeClock® Luminous Micro-Pearl Essence for its July New Picks, recognizing a formula that reimagines luminosity through biotechnology and the skin’s own renewal rhythm.
Fresh like an essence and nourishing like an oil, the formula suspends thousands of micro-pearls within a weightless treatment essence. It combines antioxidant-rich botanical oils with AgeClock®, our black-pomegranate fermentation innovation, to support skin that looks luminous, smooth and resilient—without relying on an aggressive approach.
AgeClock® Luminous Micro-Pearl Essence
MiniBAZAAR: Bringing the Forest Ritual Home
July 2025
SIMPLY THIS Home Essence Oil Woodland Saunter featured in MiniBAZAAR, July 2025.
Under the theme “Balance at Ease,” MiniBAZAAR featured the Home Essence Oil Woodland Saunter, extending the SIMPLY THIS philosophy beyond skincare and into the atmosphere of the home.
Juniper berry, Roman chamomile, vetiver, magnolia leaf, clary sage, frankincense and cedarwood create a light, meditative forest composition. Used as part of a quiet evening, focus or mindfulness ritual, Woodland Saunter is an invitation to slow down, breathe more deeply and reconnect with the natural world.
Home Essence Oil Woodland Saunter
One Philosophy, Many Rituals
These editorial moments move from cellular renewal to the smallest rituals of daily life: caring for the eyes, softening the lips, awakening luminosity and changing the feeling of a room.
What connects them is the philosophy at the heart of SIMPLY THIS. We pair nature-powered formulas with biotechnology, respect the intelligence of sensitive skin and create care that works in harmony with the body, mind and environment.
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